The Google Autocomplete feature is the auto-suggestion dropdown feature, which suggests terms as you type in a search query. Google instant predictions can work against brands if they have negative keywords in the dropdown like: Google Autocomplete Reputation Management The more brands are seen in the search autofill predictions the higher trust is given to those companies. In the human subconscious brain seeing the brand repeatedly helps influence business decisions. Having your brand name show after your focus keywords raises your brand awareness massively. The Google dropdown predictions tend to influence and direct user search habits to query paths they may have not otherwise been interested in pursuing.īeing able to influence the user search paths for potential new customers is a huge benefit to triggering the Google Predictive Search options. It is estimated 75% of the search queries are influenced by Google Autocomplete. ![]() The auto-complete search predictions are fairly innocuous search suggestions and can be downright unflattering if not optimised. Google Instant Autocomplete functionality is an overlooked component of online reputation management (ORM). It is in your power to influence what kind of suggestions Google serves with online reputation management companies triggering the auto-complete search predictions. Having any of the above for your brand can harm your online reputation to new customers. When potential customers are searching your business name you do not want to be presented with Google auto-complete search suggestions like: There are many reasons why you should want to influence the google predictive search. Why Should You Want To Influence the Google Predictive Search? The most popular query on the internet will thus be listed first, then the second most popular, etc. The most important factor to triggering the Google Auto Suggest is the frequencies of a keyword typed by several Internet users that allow Google to integrate these different suggestions in its tool.
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